3 pillars development strategy
#hechtertogether
All successful things have more sense if it is reached together. At Daniel Hechter, we know it and live it every day. We believe in the collective power, and that’s why we spread our lifestyle alongside our 50 partners around the world. This is our motto, this is our conviction #hechtertogether
Keep Control
Innovation has been part of the brand’s DNA since its creation. We confirm it by being one of the first brands opening a segment based on wearable smart technologies in the contemporary fashion territory. Keep Control with our wearable technologies: our brand SINGULARITY.
Keep Caring
Eco-responsibility and sustainability are the challenges that the fashion industry is facing. DH ECO line was the first stone of our action. Step by step we are building our eco mutation which will take time. We already care and we Keep Caring, it is our company’s COMMITMENT
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Présentation Corporate
Objectif
Mettre en avant la force du réseau
Messages
Présents dans la plupart des capitales d’Europe
Localisation dans les centres villes
Ouvertures de 2 nouvelles enseignes en Asie en 2022
• Singapour
• Séoul
Ouverture d’une nouvelle enseigne à Los Angeles aux Etats unis
Hechter Spirit
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HECHTER VALUES
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3 pillars development strategy