men / technologies
Innovation has been part of the brand’s DNA since its creation.
Smart Wearable Technologies
Mr. Hechter was the first designer using performant fibers in its pret a porter collections in the 60’S. Daniel Hechter was one of the first brands opening a segment based on wearable smart technologies in the contemporary fashion territory.
LOW Technology fibers
Formal and casual merge in a wardrobe where smart techno fibers are developed in an eco-friendly logic. This is our aim: creating a smart and ethical product true to the CSR commitments we are currently initiating.
Urban
In an urban life which is going faster and faster, men need to count on their clothes to simplify their daily life: more performance without sacrifying style.
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Présentation Corporate
Objectif
Mettre en avant la force du réseau
Messages
Présents dans la plupart des capitales d’Europe
Localisation dans les centres villes
Ouvertures de 2 nouvelles enseignes en Asie en 2022
• Singapour
• Séoul
Ouverture d’une nouvelle enseigne à Los Angeles aux Etats unis
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