Our Lifestyle
A Lifestyle Brand
The Daniel Hechter lifestyle is illustrated in all its product range with the famous classic with a twist which makes the identity of the brand. From ready to wear to accessories and home products, Daniel Hechter claims a dedramatized elegance, a kind of easy sophistication which reminds us that basic is the new premium.
International
The brand and its product range have been developed internationally through a network of licenses. Daniel Hechter is spreading the French way of life in more than 70 countries through 700 Daniel Hechter boutiques and 2500 points of sale thanks to its international partners that all share the same values and state of mind.
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Présentation Corporate
Objectif
Mettre en avant la force du réseau
Messages
Présents dans la plupart des capitales d’Europe
Localisation dans les centres villes
Ouvertures de 2 nouvelles enseignes en Asie en 2022
• Singapour
• Séoul
Ouverture d’une nouvelle enseigne à Los Angeles aux Etats unis
Hechter Spirit
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Hechter Journey
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Our Lifestyle